West Coast University | Local SEO Content Design/Creation

To drive organic traffic to West Coast University's Texas programs and increase form submissions, I designed a local SEO strategy to broaden the school's online reach.

After conducting keyword and competitor research, I wrote user-centric content highlighting the school's value propositions while satisfying the user's intent to learn more about programs offered.

I created a responsive design mockup in Figma (for both desktop and mobile) using existing components in the WCU design system to streamline the development process.

In the 12 month period following the page's launch, 500+ new organic users landed on the page and there were 24 form submissions—a 4.8% conversion rate. The page has remained in the top three results of Google for the search "nursing school fort worth". These efforts were replicated across other nearby metros.